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Top B2B CRM Tools to Boost Your Business

B2B CRM Software – Are you on the lookout for the perfect CRM tool for your SaaS business?

Look no further! In this comprehensive list, we present to you the top B2B CRM tools that can help you nurture leads, enhance sales, and build solid customer relationships.

Explore these leading CRM software options along with their key features to make an informed decision that aligns with your business needs.

1. BIGContacts: Simplify Lead Management and Boost Conversions

Track, Nurture, and Convert

BIGContacts is a versatile CRM software designed to assist B2B businesses in efficiently managing leads, improving sales, and fostering robust customer relationships. With its user-friendly interface, you can centrally manage all your contacts and closely monitor their progress through the sales funnel. This tool allows you to build a customized sales pipeline and target prospects with personalized emails based on their specific stage in the sales cycle, thereby increasing the likelihood of conversions. Moreover, BIGContacts offers exceptional automation capabilities and provides insightful reports to ensure a seamless experience.

Key Features:

  • Gain a comprehensive 360° view of customer details and communication history in one centralized location.
  • Track leads across all stages with a visual sales pipeline for enhanced visibility and management.
  • Craft personalized drip email campaigns to engage prospects at the most opportune moments.
  • Automate recurring tasks and set reminders to streamline your team’s workflow.
  • Monitor marketing campaign performance through built-in and custom reports.


  • Quick and easy setup with full customization options.
  • Access and manage leads on the go through the mobile version of the tool.


  • Search and deduplication features could be improved.
  • AI-powered lead scoring functionality is lacking.

Pricing: Starts at $5/user/month.

2. ActiveCampaign: Deliver Memorable Customer Experiences

Automation and Personalization

ActiveCampaign is a leading CRM tool tailored for B2B companies, aiming to help you create memorable customer experiences throughout different stages of their journey. This powerful tool leverages automation to handle repetitive tasks, allowing you to focus on sales-related activities. Contact details are automatically updated, and you can instantly access a prospect’s history to engage in contextual conversations. ActiveCampaign also integrates seamlessly with powerful tools like Zendesk and Calendly.

Key Features:

  • Stay up to date with your customers’ journey through a visual sales pipeline.
  • Automatically engage with contacts based on their lead score to deliver personalized interactions.
  • Obtain data-backed insights into your pipeline and make accurate forecasts.
  • Conduct A/B tests on your automation workflows to optimize your strategies.
  • Nurture relationships with prospects through personalized one-to-one emails.


  • Set lead scoring rules based on parameters like site visits, email opens, and form submissions.
  • Seamlessly integrate with several external applications.


  • User interface can be glitchy with a steep learning curve.
  • Reporting capabilities could be improved.

Pricing: Starts at $9/month.

3. HubSpot CRM: Easy-to-Use Tool for Sales Leaders and Marketers

Efficient Sales Workflows and Free Essential Features

HubSpot CRM is a user-friendly tool designed specifically for sales leaders and marketers in B2B organizations. This tool empowers you to automate manual tasks, such as lead rotation and task creation, through sales workflows. Additionally, you can easily keep track of all your emails and ensure timely follow-ups. What sets HubSpot CRM apart is that it offers crucial features like reports and pipeline management completely free of cost.

Key Features:

  • Target prospects with scheduled emails at the most suitable time and date.
  • Sort and organize prospects based on specific criteria, providing custom views to your sales team.
  • Gain access to a lead’s complete history and personalize your sales campaigns accordingly.
  • Customize your sales pipeline effortlessly with the drag and drop editor.
  • Obtain detailed insights into individual and team performance.


  • Track and convert leads on the move with HubSpot’s mobile app.
  • Convert repetitive sales emails into templates to expedite your campaigns.


  • Limited UI customization options available.
  • Pricing starts from $45/month.

4. Salesforce CRM: Unify Prospects and Customers

Hyper-Personalization and Detailed Insights

Salesforce CRM, also known as Customer 360, provides a comprehensive view of all your prospects and customers, facilitating contextual conversations and delivering hyper-personalized experiences. By offering quick access to contacts’ history, preferences, and interests, this CRM tool enables you to engage with prospects in a more meaningful way. Salesforce CRM also provides multiple pipeline views and customizable reports to keep a firm track of your sales campaigns.

Key Features:

  • Gain insights into customers’ social media activities to uncover valuable information.
  • Customize sales forecasting reports effortlessly through a simple drag and drop interface.
  • Set up automatic lead scoring and route qualified leads to the appropriate agents.
  • Automate workflow processes for different stages of the sales pipeline.
  • Collaborate with team members and stay updated on all activities through a social feed.


  • Engage with prospects using Salesforce’s mobile app.
  • Access engagement metrics and closely monitor campaigns through an interactive and graphical dashboard.


  • Interface performance may be affected when multiple tabs are open.
  • Some functionalities may require developer support.

Pricing: $25/user/month.

5. Pipedrive CRM: Streamline Pipeline Management

Visualize, Automate, and Customize

Pipedrive CRM is a popular choice among B2B companies due to its robust pipeline management capabilities. This tool allows you to visualize your sales pipeline and update deals seamlessly through a simple drag and drop interface. You can schedule reminders for critical sales activities and collaborate with teams to expedite deal closures. Pipedrive CRM enables customization of the sales pipeline with custom stages and fields to match your unique sales cycle.

Key Features:

  • Set triggers to automate workflow for repetitive tasks.
  • Gain actionable insights into winning patterns and identify bottlenecks in your sales campaigns.
  • Receive live notifications whenever emails are opened or links are clicked.
  • Customize sales processes for different stages of a lead’s journey.
  • Easily import contact data from platforms like LinkedIn, Google, and Twitter.


  • Sales assistant feature provides performance tips and progress updates for your campaigns.
  • Connect Pipedrive to your favorite tools and develop custom features using the free API key.


  • Templates for marketing emails lack variety.
  • Occasional glitches and sluggishness in the tool’s performance.

Pricing: Starts at $9.90/user/month.

6. Nutshell CRM: Track, Prioritize, and Convert Leads Efficiently

Flexible Pipeline Management and Insightful Reports

Nutshell CRM is a top-notch CRM system designed to assist B2B teams in efficiently tracking, prioritizing, and converting leads. This software provides a flexible pipeline management system with board, list, and chart views, offering a comprehensive picture of your contacts. Nutshell’s personalized email sequences can be automatically triggered to capture prospects’ attention. The tool also provides insightful reports to assess the progress of your campaigns and identify any potential roadblocks.

Key Features:

  • Automate sales sequences and conduct follow-ups effortlessly.
  • Drag and drop leads, marking them as won, lost, or canceled.
  • Tag colleagues in conversations for improved collaboration on deals.
  • Filter reports by product, agent, or lead source to identify successes and failures.
  • Set automated reminders to help your team complete tasks on time.


  • Import contacts and emails from various sources, including Google Contacts, spreadsheets, and Salesforce.
  • Automatically enrich contact records with social media information.


  • Search functionality occasionally delivers inaccurate results.
  • Organizing multiple documents under customers’ profiles can be challenging.

Pricing: Starts at $16/user/month.

7. Insightly CRM: Simplify B2B Relationship Management

Workflow Automation and Business Intelligence

Insightly CRM is a leading CRM tool for B2B relationship management. It offers a simple setup process and provides features like workflow automation and lead routing to create exceptional experiences. Utilizing business intelligence, Insightly helps you uncover valuable sales insights and track the progress of your sales goals. With its intuitive drag-and-drop interface, you can easily customize dashboards and workflows according to your unique business needs.

Key Features:

  • Create data visualizations to track progress and gain valuable sales insights.
  • Automate lead routing to ensure quick follow-ups from your sales reps.
  • Customize views and sales workflows to match your specific business requirements.
  • Track all marketing activities through a rich activity timeline.
  • Send bulk emails to your contacts and track open and click rates.


  • Manage campaigns on the go with Insightly’s Android and iOS-friendly mobile app.
  • Build and deploy custom apps for your teams using the Insightly platform.


  • Customer support and help documentation could be improved.
  • Bulk uploading of contacts can be slow at times.

Pricing: Starts at $29/user/month.

In conclusion, selecting the right B2B CRM tool is crucial for nurturing leads, improving sales, and building strong customer relationships. Each CRM mentioned in this article has its own unique features and advantages. Consider your specific business requirements, budget, and desired functionalities when choosing the CRM that best aligns with your goals.

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