CRM Email Marketing Software – In today’s digital world, email marketing has become a vital tool for businesses to connect with their audience and drive conversions.
The key to successful email marketing lies in harnessing the power of customer relationship management (CRM) and automation.
By leveraging these techniques, marketers can streamline their workflows, boost productivity, and achieve a remarkable return on investment (ROI).
CRM email marketing is a strategic approach that combines the functionalities of CRM software with email marketing techniques.
It focuses on managing a company’s interactions with leads and customers, organizing sales and marketing processes, and enhancing personalized communication.
Unlike traditional email marketing, CRM email marketing prioritizes the individual recipient rather than a general audience.
Implementing CRM email marketing can unlock a multitude of benefits for businesses.
Personalization takes center stage, allowing marketers to tailor each message according to the recipient’s preferences and interests.
By learning about customer buying habits, businesses can gain valuable insights and even anticipate future purchases.
The ability to send targeted, personalized emails can significantly improve open rates and engagement, leading to higher conversion rates and customer loyalty.
To empower your email marketing campaigns with CRM capabilities, it’s crucial to choose the right CRM platform. Here, we review five top-notch CRM tools that offer robust email marketing functionality.
Sendinblue is a versatile CRM tool that empowers businesses to build and nurture relationships through email campaigns, transactional emails, and sophisticated email automation.
With its comprehensive email automation features, you can personalize workflows, manage contact lists effectively, and send emails based on page visits.
One standout feature of Sendinblue is its ability to automatically resend campaigns to contacts who haven’t opened them initially.
Additionally, it provides advanced email marketing functionality, including send-time optimization.
Leveraging an intelligent algorithm, this feature determines the optimal time to send your email newsletters, increasing email open rates.
Sendinblue further offers 40+ email templates and 8 automation blueprints to optimize your workflow. Seamlessly integrate Sendinblue with CMS platforms, eCommerce tools, and other business applications.
Pricing: Sendinblue offers a generous free plan, allowing 300 emails per day and unlimited contacts. Paid plans start at $25/month, offering 10,000 emails, A/B testing, and advanced statistics.
ActiveCampaign stands out as an all-in-one marketing automation platform equipped with a built-in CRM.
It enables businesses to automate email marketing campaigns, manage contacts, and optimize post-sale processes.
over 150,000 businesses leveraging its features worldwide, ActiveCampaign differentiates itself through its intelligent integration of email, messaging, and marketing automation.
The platform excels in tracking activities across multiple marketing channels, empowering you to create effective multichannel marketing workflows and automate follow-up sequences.
ActiveCampaign seamlessly integrates with more than 870 apps, ranging from analytics and landing page builders to accounting software.
This integration ensures you have a comprehensive marketing toolkit at your disposal.
ActiveCampaign offers robust personalization capabilities, allowing you to tailor email content based on individual contact behavior.
By leveraging conditional content, you can display different images or text blocks in emails, depending on the pages your contacts view on your website.
Additionally, ActiveCampaign simplifies the automation campaign creation process with its intuitive drag-and-drop flowchart tool.
Pricing: ActiveCampaign provides a 14-day free trial. Their plans cater to marketing teams, sales teams, and combined marketing automation with sales CRM. The Marketing Automation + Sales Bundle starts at $93/month, offering 1000 contacts, 5 users, email marketing, CRM, site tracking, and reports.
Benchmark Email is a user-friendly email marketing platform that includes a lightweight CRM system.
It offers a drag-and-drop email editor, customizable email templates, forms, landing pages, and automation tools.
One of the tool’s highlights is its exceptional customer support, ensuring you have assistance whenever you need it.
Integrating Benchmark Email with over 1500 business tools, including LiveChat, Stripo, Shopify, and WooCommerce, is a breeze.
Its WordPress plugin simplifies the process of adding forms to your website without the need for complex coding.
Benchmark Email utilizes triggers to send automated email sequences based on user actions.
For instance, you can automatically send a welcome email when a customer subscribes to your email list.
The tool also provides various templates designed to transition subscribers into paying customers.
Furthermore, Benchmark Email includes a lightweight CRM system that provides contact profiles with email engagement data.
Noteworthy features of Benchmark Email include A/B testing, contact list management, real-time reports, polls, surveys, and social media integration.
Pricing: Benchmark Email’s free plan offers 500 contacts and 3500 emails per month, allowing you to design emails, create sign-up forms, and track email performance.
Their pricing starts at $9.99/month for the Lite plan, offering 500 contacts, 3500 emails, email scheduling, landing pages, and unlimited gallery storage.
Keap, formerly known as Infusionsoft, is an all-in-one CRM platform with robust automation functionality.
Whether you’re looking to leverage SMS, email marketing, landing pages, or payment processing, Keap has you covered.
With over 20 years of experience and serving more than 200,000 customers, Keap excels at organizing customer data effectively.
Keap empowers businesses to capture and convert leads by designing funnels, creating segments, and automating marketing campaigns.
Its customizable email templates enable you to follow up with customers and get paid faster.
The platform’s dashboard consolidates all your customer data, providing a unified view for streamlined management.
Keap’s sales and marketing automation features offer a range of powerful capabilities.
Utilize reminders, drip email series, and post-purchase follow-ups to save time and automate routine tasks.
The platform also facilitates personalized messaging through segmentation and automation conditions.
Furthermore, Keap offers a robust reporting and analytics dashboard, providing insights into sales, marketing, lead generation, and revenue.
Visualizing these data sets enables you to gain valuable insights and stay on top of your operations.
Pricing: Keap offers a 14-day free trial. Paid plans include 24/7 support, unlimited emails, and access to 1:1 coaching. Pricing scales based on the size of your contact list.
Engagebay is an all-in-one business platform that encompasses CRM, marketing automation, helpdesk software, and live chat software.
It allows you to choose either the all-in-one package or select the specific functionalities you require.
Founded in 2018 and serving over 12,000 customers, Engagebay offers a smooth learning curve and seamless migration from other tools.
With Engagebay’s free CRM, you gain access to features like workflow automation, targeted marketing, email templates, pipeline visualization, and automated data entry.
Upgrading to a paid plan unlocks additional capabilities, including multi-currency support, sales automation, contact management, and custom reports.
Managing contact details, organizing data, and taking action becomes effortless with Engagebay.
Engagebay’s marketing automation features empower you to automate tasks, emails, workflows, lead generation, and lead nurturing.
The intuitive drag-and-drop builder makes designing automation workflows a breeze. Simply select and move elements to quickly set up powerful workflows.
Engagebay also provides predictive lead scoring and smart customer segmentation for effective targeting.
Pricing: Engagebay offers a free plan with 500 contacts and 1000 emails. Their pricing starts at $11.99 per month for 1000 contacts and 3000 emails. All plans include email and chat support.
When it comes to integrating CRM with email marketing, these top software options offer powerful features and functionalities to enhance your marketing efforts.
Whether you’re looking for advanced automation, personalized messaging, or streamlined contact management, these CRM tools with email marketing functionality have you covered.
Evaluate your business’s specific needs and consider the unique strengths of each platform.
With the right CRM email marketing software at your disposal, you can personalize your communication, gain valuable insights, and optimize your marketing strategies for enhanced engagement and increased ROI.
Choose the best CRM email marketing tool that aligns with your business objectives, and watch as your email marketing campaigns soar to new heights!