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Best Email Marketing Software

Best Email Marketing Software – Email marketing continues to be a dominant force in the marketing world, offering a remarkable return on investment of $36 for every $1 spent. To tap into the true potential of email marketing, selecting the right software is crucial. The ideal software should empower you to take your marketing efforts to new heights by providing tools to expand your audience, segment your lists effectively, and consolidate your marketing channels. In this article, we’ll explore the best email marketing software options available that can propel your business forward and generate more revenue.

1. Mailchimp: Streamlined and User-Friendly

Mailchimp stands out as the best overall email marketing software, offering the essential features that most businesses require, while maintaining a user-friendly interface that doesn’t overwhelm. With Mailchimp, you can schedule campaigns, conduct A/B testing, and access comprehensive reports that provide valuable insights such as open rates, click-through rates, and unsubscribe rates. Additionally, Mailchimp offers a generous free-forever plan, making it an attractive choice for businesses just starting out.


  • Free-forever plan available for up to 500 contacts
  • Easy campaign building and customization
  • Clear reporting to optimize future campaigns
  • Seamless integration with numerous software platforms


  • Higher pricing for larger contact lists (over 150k subscribers)
  • Limited phone support
  • Not tailored for advanced marketing teams

Mailchimp’s intuitive platform allows for easy email creation and customization through its drag-and-drop editor. Upgrading to their first paid plan unlocks advanced tools like A/B testing and multi-step journeys, enabling you to refine your email campaigns. The platform also offers user-friendly reporting, providing actionable insights such as open rates and click-throughs to help you gauge the effectiveness of your content.

Read more: Mailchimp Review

2. ActiveCampaign: Automation and Personalization

ActiveCampaign shines as the best email marketing software for automation, with its vast library of pre-built automations designed to personalize campaigns for each subscriber. The platform offers comprehensive help guides and boasts fast and friendly customer support.


  • Robust automation features that simplify customer interactions
  • Responsive and helpful customer support
  • Data migration and implementation services included across all plans
  • Extensive integration options with popular software


  • Learning curve can be challenging
  • Lite plan limitations (includes ActiveCampaign branding)
  • Plans increase in price as contact list grows

ActiveCampaign, a customer experience automation (CXA) software, goes beyond traditional email marketing capabilities by managing contacts and the sales process. With over 900 integrations, ActiveCampaign seamlessly integrates with other platforms. The software provides a 14-day free trial, allowing you to explore its features before committing to a paid plan. The cost of each plan depends on the number of contacts you have, and nonprofit organizations receive a 20% discount.

3. MailerLite: Simplicity and Design

For those seeking ease of use, MailerLite is the top choice. Its drag-and-drop interface allows for effortless email design, making it a joy to create visually appealing campaigns. MailerLite’s mission centers around simplicity, resulting in a clean and streamlined look.


  • Intuitive drag-and-drop interface for designing emails
  • Free plan available for up to 1,000 contacts
  • Email support
  • A wide selection of email templates


  • No built-in CRM functionalities (integration available)
  • Limited integration options
  • Account setup requires extensive company information

MailerLite’s user-friendly platform ensures a seamless email marketing experience. The free-forever plan accommodates up to 1,000 subscribers and 12,000 monthly email sends. Paid plans are available, with the cost determined by the number of subscribers. MailerLite offers both monthly and annual payment options, with a 15% discount for annual billing. Nonprofits also enjoy a 30% discount.

4. Hubspot: Comprehensive Marketing Suite

Hubspot takes the crown as the best all-in-one marketing suite, providing robust tools and reporting across multiple marketing channels, including website, social media, and email marketing. With Hubspot’s CRM, you can store all contact information and engage your audience through lead forms, live chat, and online ads.


  • Full marketing suite encompassing CRM, social media, blogging, and email marketing
  • Email health tab ensures optimal deliverability rates
  • Pay only for the contacts you actively market to
  • Track leads throughout their buying journey
  • Extensive online training resources


  • No free-forever or low-cost plans available
  • Not exclusively focused on email marketing
  • Integration with separate CRMs can be challenging
  • Steep learning curve to unlock full marketing potential

Hubspot’s CRM services, combined with its email marketing capabilities, make it the go-to platform for all-in-one marketing solutions. The 14-day free trial provides a chance to explore the platform’s features before selecting one of the three paid plans. While unlimited contact storage is free, exceeding the allotted email volume incurs additional fees. Paying annually grants a 10% discount on the first two plans.

5. Moosend: Affordable and Customizable

Moosend stands out as the most affordable option, offering competitive pricing and flexible billing options based on the number of subscribers or emails sent. Its user-friendly tools enable you to create appealing and timely emails that resonate with your audience.


  • Cost-effective plans
  • Choose between subscriber-based or email-based billing
  • Easy customization with a wide range of templates


  • Unable to send emails from Gmail or Hotmail addresses
  • Less-sophisticated user interface
  • Limited integration options

Moosend provides a budget-friendly solution, allowing you to choose between subscriber-based or email-based billing. Phone support is included, offering assistance with template customization and other inquiries. Moosend offers a Pro Plan and an Enterprise Plan, with pricing details available upon contacting their team. The Pro Plan’s monthly cost varies based on the number of subscribers, with a 20% discount for annual billing. Nonprofit organizations enjoy a 25% discount.

6. Drip: E-Commerce Focus

Drip takes the lead as the best email marketing software for e-commerce businesses, offering sophisticated workflows and advanced list segmentation. With Drip, you can deliver personalized emails based on your subscribers’ shopping behaviors on your site and implement timely follow-ups according to their interactions with your emails.


  • Powerful yet straightforward drip campaigns
  • Easy setup and user-friendly interface
  • Excellent customer support
  • Advanced contact list segmentation


  • Limited integration options
  • No drag-and-drop functionality for template design
  • Limited support channels

Designed to enhance the online shopping experience, Drip caters specifically to e-commerce companies. The platform’s support team is readily available to assist with setup and usage queries. Drip offers a 14-day free trial, followed by a monthly plan that ranges from $39 to $1,899, depending on the number of contacts in your account. For contact volumes beyond the listed tiers, custom enterprise pricing is available upon inquiry.

Read more: Best Email Marketing Plugins for WordPress

In conclusion, selecting the right email marketing software is paramount to optimizing your marketing efforts. Whether you prioritize user-friendliness, automation, affordability, or comprehensive marketing suites, the options mentioned above provide a solid foundation for your email campaigns. Evaluate your business’s unique needs, explore the features offered by each software, and make an informed decision that will take your email marketing to new heights.

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