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Best Email Marketing Plugins for WordPress

Email Marketing Plugins for WordPress – Email marketing is one of the most effective ways to step up your game in the business world. Through email, you can reach potential customers and clients, enticing them to purchase your products and services through your website. That’s why many developers have created software to facilitate email marketing campaigns.

After discussing how to choose the right platform for email marketing, it’s time to dive into the specifics. In this article, we will explore various email marketing plugins available for WordPress.

Why focus on plugins? WordPress plugins provide convenience by allowing you to add features and functionality to your website. With plugins, you no longer need to switch back and forth between the WordPress dashboard and your marketing platform’s website to manage your email marketing strategy. With a plugin, all configurations are centralized in one place—the WordPress dashboard.

In this article, we will review 10 of the best email marketing plugins available for WordPress. We will provide brief overviews of each plugin, highlighting their key features and drawbacks. Hopefully, the following reviews will assist you in selecting the plugin that best suits your marketing strategy. So, what are you waiting for? Let’s get started!

Recommended Email Marketing Plugins for WordPress

Here are reviews of the top 10 email marketing plugins available for WordPress:

Mailchimp for WordPress

The name itself, Mailchimp for WordPress, clearly indicates the purpose of this plugin. It offers a more practical and convenient version of Mailchimp. With this plugin, you can create various forms directly within your WordPress dashboard.

By default, Mailchimp allows you to create three types of forms: custom forms, content subscription forms through comment columns, and subscribe forms from the WordPress registration section. To create additional forms, you’ll need to integrate Mailchimp for WordPress with other services. For example, to create a checkout form for an online store, you’ll need to integrate the plugin with WooCommerce Checkout. There are a total of 10 integrations available.

This plugin is available in the WordPress Repository and can be used for free. After installing the plugin, you’ll need to activate the plugin license using an API key. To obtain the key, simply follow the link provided in the plugin’s dashboard to connect the plugin to your Mailchimp account. Retrieve the code from the website and copy and paste it into the plugin’s dashboard.

Key Features:

  • Integration with Mailchimp account
  • Customizable form appearance
  • Integration with various additional plugins
  • Integration with various add-ons
  • Knowledge base available as a help center


  • Less user-friendly interface
  • Fewer features compared to the web version
  • Operates similarly to the web version, requiring HTML code to be copied to your website.

Sumo – Boost Conversion and Sales

Sumo offers an easy email marketing solution for e-commerce. It provides various features and customization options to maximize leads and conversions. It’s no wonder this plugin is used by over 800,000 online stores worldwide.

For email forms (list builders), Sumo offers seven different contact forms that can be placed on your website. These include pop-ups, forms at the end of articles, forms integrated with smart mode, forms with call-to-action (CTA), pop-ups that appear after being clicked, scroll boxes, and scroll boxes with CTAs.

In addition to the list building features mentioned above, Sumo also offers the Welcome Mat and Smart Bar features. The Welcome Mat is a full-screen or semi-full-screen display on your website, typically inviting visitors to subscribe to a newsletter accompanied by visually appealing illustrations. Sumo provides five different Welcome Mat designs, with one even featuring a video background.

On the other hand, the Smart Bar displays a notification bar on your website. This bar can be customized according to your needs, allowing.

Key Features:

  • Multiple types of contact forms
  • Welcome Mat and Smart Bar features
  • A/B testing for optimal performance
  • Integration with popular email marketing platforms
  • Analytics and reporting


  • Some advanced features require a premium subscription
  • Customization options can be overwhelming for beginners


OptinMonster is a popular lead generation plugin that helps you convert website visitors into subscribers and customers. It offers a wide range of powerful features and targeting options to maximize your conversion rates.

With OptinMonster, you can create various types of opt-in forms such as pop-ups, slide-ins, floating bars, and more. The plugin provides a drag-and-drop builder that allows you to design and customize your forms without any coding knowledge.

One of the standout features of OptinMonster is its powerful targeting and segmentation options. You can display personalized offers and messages to specific segments of your audience based on their behavior, location, and other factors. This level of customization helps in delivering highly relevant content and increases the chances of conversion.

OptinMonster also integrates with popular email marketing services, allowing you to seamlessly sync your leads and automate your email campaigns. The plugin provides detailed analytics and insights to track your performance and optimize your campaigns for better results.

Key Features:

  • Multiple types of opt-in forms
  • Advanced targeting and segmentation options
  • Drag-and-drop form builder
  • Integration with popular email marketing services
  • Analytics and A/B testing


  • Can be relatively expensive compared to other plugins
  • Some features are only available in higher-tier plans


ConvertKit is an email marketing service that also offers a WordPress plugin to simplify the process of managing your email campaigns. It is known for its user-friendly interface and powerful automation features.

With the ConvertKit plugin, you can easily embed opt-in forms, landing pages, and even full email sequences directly into your WordPress site. The plugin allows you to customize the appearance of your forms and choose from different form types like inline forms, modal pop-ups, and slide-ins.

ConvertKit focuses on automation and provides a visual automation builder that lets you create complex email sequences based on subscriber behavior and other triggers. You can set up personalized automation rules to send targeted emails and nurture your audience effectively.

The plugin also offers segmentation options, allowing you to divide your subscribers into different groups based on their interests and actions. This segmentation helps in delivering more relevant content and improving engagement.

Key Features:

  • Seamless integration with ConvertKit email marketing service
  • User-friendly interface
  • Automation and visual builder
  • Customizable opt-in forms
  • Segmentation options


  • Limited features compared to the full ConvertKit platform
  • Requires a ConvertKit account to use the plugin


SendinBlue is a comprehensive email marketing and automation platform that offers a WordPress plugin for easy integration. It provides powerful features for creating and sending email campaigns, managing contacts, and automating your marketing efforts.

With the SendinBlue plugin, you can design and embed customizable subscription forms, pop-ups, and contact forms on your WordPress site. The plugin allows you to sync your website contacts with your SendinBlue account and segment them for targeted campaigns.

SendinBlue’s automation features enable you to create workflows and triggers to send personalized emails based on user actions and behavior. You can set up welcome series, abandoned cart reminders, and other automated campaigns to engage your subscribers.

The plugin also provides detailed analytics and reporting to track the performance of your email campaigns. You can monitor open rates, click-through rates, and other metrics to optimize your strategies.

Key Features:

  • Seamless integration with SendinBlue platform
  • Customizable subscription forms and pop-ups
  • Automation and workflow builder
  • Contact segmentation
  • Analytics and reporting


  • Some advanced features are only available in higher-tier plans
  • Limited design customization options compared to other plugins

In conclusion, choosing the right email marketing plugin for your WordPress site is crucial for capturing leads, engaging with your audience, and growing your business. Consider the features, ease of use, and integration options when selecting a plugin that aligns with your marketing goals and requirements.

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