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Unlocking Sales Success: The Top CRMs for Sales Teams

Best CRM Software for Sales – In the competitive world of sales, having an effective customer relationship management (CRM) platform is crucial for success.

After thorough research and analysis, we have identified the best CRMs for sales teams. These powerful tools offer a range of features to help businesses improve their sales operations and drive growth.

Whether you’re looking to capture leads, track communication, or convert leads into sales, we have got you covered.

Let’s dive in and discover the CRM that best fits the needs of your sales team.

1. Zoho CRM

Zoho CRM stands out as the top choice for capturing leads, earning a perfect score of 5/5 in lead capture capabilities.

It provides a comprehensive set of features, including website visitor tracking, web forms, and social listening.

These powerful tools enable businesses to generate more leads and streamline lead communication.

The platform offers a 15-day free trial, allowing small businesses to explore its capabilities without commitment.

Additionally, Zoho CRM’s affordable plans come with lead capture features such as website visitor tracking and web forms.

Its Plus plan even includes a website chatbot, which provides valuable insights into purchase patterns and consumer behavior.

With a pricing score of 4.6/5, Zoho CRM ensures that businesses of all sizes can access effective lead engagement features.

However, it’s important to note that Zoho CRM’s lead communication features, such as website live chat, auto-response, and instant messaging apps, are only available with the Plus plan.

Freshsales surpasses Zoho in this aspect, earning the highest lead communication score of 3.5/5.

Freshsales offers website live chat, native VoIP, and instant messaging apps, providing more opportunities for engaging with potential customers.

Nevertheless, Zoho CRM excels in customization, integration, and management options, earning a scalability score of 4.5/5.

In terms of customer support, Zoho CRM offers a range of user support channels, including phone, chat, and email, ensuring reliable assistance and earning a perfect 5/5 score.

2. Freshsales

When it comes to tracking communication with leads, Freshsales takes the lead.

Our research indicates that Freshsales offers the most comprehensive lead communication features among the top CRMs, scoring 3.5/5 in this category.

The platform’s free plan provides essential lead communication tools such as website live chat and native VoIP, enabling immediate connection with leads.

However, it falls short in lead capture features compared to Zoho CRM, scoring 3.2/5 in this area.

Freshsales lacks website visitor tracking and social listening features, which are essential for comprehensive lead generation strategies.

Freshsales’ pricing is commendable, with plans ranging from an affordable £12 to £66 per user, per month, receiving a pricing score of 4.6/5.

The platform also offers scalability with its custom objects feature, allowing businesses to tailor the system to their specific needs.

While 24/7 live support is not available on any plan, Freshsales provides customer support through various channels, including phone, chat, and email, earning a score of 4.2/5.

3. HubSpot

HubSpot stands out as the best CRM for converting leads, scoring a perfect 5/5 in lead conversion.

The platform’s Professional and Enterprise plans offer lead scoring capabilities, enabling sales teams to prioritize and focus on the most promising leads.

HubSpot’s lead nurturing features, such as email marketing and automation, further enhance the conversion process.

With a user-friendly interface and intuitive workflow, HubSpot makes it easy for sales teams to track and manage leads effectively.

HubSpot’s pricing is divided into three tiers: Free, Starter, and Professional.

The Free plan provides basic CRM features, making it suitable for small businesses with limited needs.

The Starter and Professional plans offer advanced sales features, including email sequences, meeting scheduling, and pipeline management.

With a pricing score of 4.4/5, HubSpot offers affordable options for businesses of all sizes.

In terms of lead capture and communication, HubSpot falls slightly behind Zoho CRM and Freshsales.

It scores 3.2/5 in lead capture and 2.8/5 in lead communication. HubSpot’s lead capture capabilities are not as robust as Zoho CRM’s, lacking features like website visitor tracking and web forms.

Similarly, its lead communication options, such as website live chat and native VoIP, are limited compared to Freshsales.

However, HubSpot compensates for these shortcomings with its exceptional lead conversion features.

When it comes to scalability and customization, HubSpot earns a score of 4.4/5.

The platform offers various integrations, including its renowned marketing automation tools, providing a holistic approach to sales and marketing.

HubSpot also offers a wide range of support options, including phone, chat, and email, ensuring reliable customer assistance and receiving a support score of 4.5/5.

4. Pipedrive

When it comes to data protection, Pipedrive emerges as the best sales CRM, offering extensive security settings to safeguard your valuable customer data.

With features like custom permissions, multi-factor authentication, and IP restriction, Pipedrive ensures that your CRM remains secure and protected from potential cyber threats.

While Pipedrive excels in data protection, its lead capture and communication features are not as comprehensive.

It scores 3.7/5 for lead capture, as it offers website visitor tracking, website chatbot, and website live chat as add-ons rather than built-in features.

In terms of lead communication, Pipedrive scores 2/5, lacking some of the communication features offered by other CRM platforms.

Despite its limitations in lead capture and communication, Pipedrive offers valuable scalability options, earning a score of 3.2/5.

It provides access to its API, allowing you to automate workflows and streamline your sales processes.

However, it falls short in terms of integration options compared to platforms like Salesforce.

Pipedrive offers reliable customer support, with 24/7 live chat available on all plans.

It scores 4.2/5 in customer support, ensuring that you have the assistance you need whenever you encounter any issues or have questions about the platform.

5. monday.com: Best value sales CRM

monday.com stands out as the best value sales CRM, offering a cost-effective solution without compromising on functionality.

With its low-cost plans and customizable platform, monday.com provides an attractive option for businesses looking to manage their sales processes efficiently.

monday.com’s pricing receives a perfect score of 5/5, as it offers affordability and flexibility.

It allows you to customize tasks, calendars, and software integrations, tailoring the CRM to suit your specific needs.

While monday.com doesn’t excel in lead capture and communication, scoring 2/5 in both categories, it compensates with its customizable workflows and business processes.

However, scalability is where monday.com falls short, scoring 2.3/5.

Its integration options are limited, lacking important features like VoIP, web conferencing, and third-party sales engagement integrations.

Salesforce, on the other hand, excels in scalability, offering a wide range of integration applications on all plans.

monday.com provides adequate customer support options, including a community forum and email support, scoring 2.8/5.

However, it doesn’t offer phone, chat, or 24/7 live support, which can be a drawback for businesses requiring immediate assistance.

6. Microsoft Dynamics 365: Best CRM for integration with Microsoft tools

Microsoft Dynamics 365 stands out as the best CRM for integration with Microsoft tools, providing seamless compatibility and enhanced productivity for businesses already using Microsoft software and services.

With its deep integration with Office 365, Outlook, and other Microsoft applications, Dynamics 365 offers a cohesive and familiar user experience.

In terms of lead capture, Microsoft Dynamics 365 scores 3.5/5, providing essential features like web forms and landing pages.

However, it lacks advanced lead capture functionalities found in other CRM platforms. When it comes to lead communication, Dynamics 365 excels with a score of 4.5/5.

Its integration with Outlook allows for seamless email tracking, scheduling, and communication management.

Scalability is another strong suit for Microsoft Dynamics 365, earning a score of 4/5.

With its cloud-based infrastructure, businesses can easily scale their CRM as their sales operations grow.

Additionally, Dynamics 365 offers a wide range of integration options, allowing businesses to connect with other applications and tools they rely on.

Microsoft’s customer support for Dynamics 365 is comprehensive, scoring 4.5/5.

They provide multiple channels for support, including phone, chat, and email assistance.

Additionally, Microsoft offers a vast knowledge base and community forums, ensuring that users can find answers to their questions and troubleshoot issues effectively.

7. Salesforce: Best CRM for enterprise-level sales teams

Salesforce has long been recognized as the leading CRM for enterprise-level sales teams, offering robust features and scalability to handle large-scale sales operations.

With its extensive customization options, advanced automation capabilities, and comprehensive reporting and analytics, Salesforce provides a complete solution for businesses with complex sales processes.

In terms of lead capture, Salesforce scores 4.5/5, providing a wide range of tools and integrations for capturing leads across various channels.

Its lead communication capabilities also receive a high score of 4.5/5, with features like email integration, social media engagement, and AI-powered chatbots.

Scalability is a key strength for Salesforce, earning a perfect score of 5/5.

The platform can accommodate the needs of large sales teams and complex sales processes, offering extensive customization options and a vast marketplace of third-party integrations.

Salesforce provides excellent customer support, scoring 4.8/5.

They offer 24/7 phone, chat, and email support to ensure that businesses receive prompt assistance when needed.

Additionally, Salesforce has a thriving community of users and developers, making it easy to find resources and expertise.


Selecting the best CRM for your sales team is a critical decision that can significantly impact your business’s success. Zoho CRM, Freshsales, HubSpot, Pipedrive, monday.com, Microsoft Dynamics 365, and Salesforce all offer unique features and strengths that cater to different business needs.

Consider factors such as lead capture capabilities, lead communication features, scalability, pricing, integration options, and customer support when making your decision. Evaluate your sales team’s requirements and objectives to determine which CRM aligns best with your organization’s goals.

Investing in the right CRM can empower your sales team, improve efficiency, and enhance customer relationships. Whether you’re a small business or an enterprise-level organization, there’s a CRM solution out there that can elevate your sales operations and drive growth.

Take the time to research and explore the options available, and make an informed decision that will set your sales team on the path to success. With the right CRM in place, you can optimize your sales processes, maximize productivity, and achieve your sales targets.

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